Prudential Online Media Strategy

Prudential Real Estate's Online Media Strategy leverages the power of Online Advantage solutions and uses offline media such as radio, television and print to drive consumers to prulaney.com and to our listings. The strategy includes many new Web alliances, online media partners and consumer resources. It reinforces Prudential Laney Real Estate as a leading interactive real estate company and positions the Brand as a trusted source for real estate information.

This is simply the beginning of a whole new generation of interactive strategies. Prudential Laney Real Estate will constantly rethink these plans going forward.

The bottom line: No one offers such a comprehensive lineup of integrated, online alliances and resources. The Inline Media Strategy places Prudential Laney Real Estate offices in all the hot spots on the Web, in front of millions of consumers, offering the listings, resources and information consumers want most.

Online Media Alliances

FrontDoor.com

Google Base

Oodle.com

OpenHouse.com

Propsmart

RealtyTrac

Trulia Real Estate Search

Vast.com

Yahoo! Real Estate

Alliances for Real Estate Information

Cyberhomes/AOL

Cyberhomes/AOL

Prudential Real Estate Proprietary Systems

Online Seller's Advantages(sm)

Online Buyer's Advantage(sm)

Customer for Life(sm)