About Prudential Laney Real Estate

The value of affiliation with Prudential Laney Real Estate has never been greater. The Prudential name has stood for strength, stability and integrity for over one hundred years.

We are a full service real estate company, offering Residential and Commercial sales, New Home Sales, Relocation Services, Fine Homes Division, Resort and Long Term Property Management and Rentals.

We have over 150 sales agents to serve you. Their knowledge, experience and professionalism create a level of service that is simply unsurpassed.

Worthy of Trust

Our heritage reinforces the need to safeguard our customer's interests. We keep our promises and behave with integrity at all times.

Customer Focused

We believe the best way to win customers is to earn them. Our goal is not to simply attract them, but to gain them as customers for life.

Respect for Each Other

We maintain an environment where innovative, service-oriented associates work collaboratively to exceed our customer's expectations.

Winning

We strive to ensure that our agents succeed in meeting or exceeding the highest standards for service quality, productivity and profitability.

Our Services

Our Residential Division is built on a foundation of education, experience and service. Our dedication is single in focus, providing you with the most respected and trusted name in the Real Estate Market.

Our Commercial Properties Division has built a reputation that emphasizes market knowledge, diversification, and strong client relationships. Our expertise is in Real Estate Sales and Leasing, Property Management, Business Brokerage Investment Property and Site Selection.

Our New Homes Division we understand the new homes market. It's different than any other type of real estate. Breaking new ground requires entrepreneurial vision, capital, planning and effective management. The diverse skills of negotiator, contractor, architect and all the building trades must work together successfully. It is teamwork. And an essential member of this team is your marketing and sales professional-The Prudential New Homes Specialist.

Our Fine Homes Marketing Specialists demonstrate success in marketing fine homes and continually engage in ongoing professional development. By upholding these high standards of professional achievement, the Prudential Real Estate Fine Homes International network has integrity and provides superior services. Experience and direct access to Prudential Real Estate's extensive resources and networks make our Fine Home Specialists effective, confident representatives of luxury homes. Prudential Laney Real Estate professionals provide a highly specialized campaign exclusively designed to market your fine home.

Our Resort, Long Term Property and Vacation Rentals offers a professional Property Management service both for local and out-of-town owners of rental property. For the Property owner our approach is to maximize your investment objectives.

Our Relocation Division is dedicated to providing our experience and expertise in assisting families with relocation to Wilmington and Southeastern North Carolina. Prudential Laney Real Estate Relocation Services offers full time professionals available to assist you in your transition into or out of the area. Through the Prudential network of over 600 offices your experience will be seamless and your personal relocation assistant will provide guidance in every facet of your move. Additionally, your personal relocation assistant will arrange an area tour, schedule home tours and be there with you through every step of the home buying process.

Our Marketing Department targets six key strategies: Direct mail marketing, print advertising, television campaigns, public relations, internet websites, electronic marketing and strategic business alliances.